Archive - Attention Matters

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Broken: Rule 5 - Build your own archive

Our five-part mini-series on how to succeed in the next era of content discovery

Dec 1 •

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Anjali Ramachandran

November 2023

Broken: Rule 4 - Build content formats that become habits

Our five-part mini-series on how to succeed in the next era of content discovery

Nov 30 •

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Anjali Ramachandran

Broken: Rule 3 - Find your niches

Our five-part mini-series on how to succeed in the next era of content discovery

Nov 29 •

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Anjali Ramachandran

Broken: Rule 2 - Focus on value propositions, not your brand

Our five-part mini-series on how to succeed in the next era of content discovery

Nov 28 •

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, and

Anjali Ramachandran

Broken: Rule 1 - Focus on audiences, not platforms

Our five-part mini-series on how to succeed in the next era of content discovery

Nov 27 •

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Anjali Ramachandran

Broken: Five rules to succeed in the next era of content discovery

How to think about audience growth when traffic and AI search will make your work harder

Nov 23 •

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Anjali Ramachandran

Broken: Part 3 - Search Engine Traffic is Broken

It’s time to adapt.

Nov 8 •

October 2023

Broken: Part 2 - Social Discovery is Broken

Content discovery is broken. It’s time to adapt.

Oct 25 •

Broken: Part 1 - Discovery is Broken

Content discovery is broken. It’s time to adapt.

Oct 18 •

August 2023

5 Things About My Audience: Perry Hewitt - data.org

What we know and don’t know about our audience’s attention

Aug 24 •

Anjali Ramachandran

5 Things About My Audience: Ben Young - Nudge

What we know and don’t know about our audience’s attention

Aug 10 •

Anjali Ramachandran

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5 Things About My Audience: Abbie Morris - Compare Ethics

What we know and don’t know about our audience’s attention

Aug 2 •

Anjali Ramachandran

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