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"what will the 100th episode of your format look like?" is exactly the right way to look at this challenge. I'm still disappointed when I talk with brand leaders who scoff at the idea of creating this much content thinking that something magic is going to happen after their 3rd post.

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Dec 5, 2023·edited Dec 5, 2023Author

yes - the thing I've realised writing this series is how much the promise of instant scale and data in performance marketing has shifted expectations in marketing depts. Even with pre-social campaigns, marketers would expect to measure impact by months or quarters. Now, if you're not getting results in a couple of weeks (or even days!) the strategy shifts. That's not healthy.

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