It’s time to adapt.
"68% of publishers think generative AI will drive more traffic to their website" <-- this feels like a bizarrely high number versus what the reality will be. I'd love to hear from these publishers why they think they'll see more traffic. Seems similar to how most drivers think they are above average drivers. "Generative AI will hurt others, but not me."
Matt - well-researched and written series on the brokenness of content discovery on the Internet.
Will you be pivoting to viable solutions, for all the content creators and brands out there?