Taking a nerd's-eye view of brands doing interesting things with their language and tone of voice. Monthly. Written by Nick Parker. www.nickparker.co.uk
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Curated (stolen) bits and pieces adjacent to advertising. Sometimes accompanied by an original thought. More frequently an opinion or complaint. Also, monsters.
There will almost certainly be typos.
Culture industries - TV, Film, Games, Music, Radio, Books and more - are defined by one thing - metrics. But who decides what metrics to use? Join me as I trace the odd, hidden histories of the way we measure audiences.