Taking a nerd's-eye view of brands doing interesting things with their language and tone of voice. Monthly. Written by Nick Parker. www.nickparker.co.uk
Our newsletter is designed to help people get smarter about groups and make groups smarter. Each week, we share science and the stories of social identity, group dynamics, and collective behavior in organizations and society.
Curated (stolen) bits and pieces adjacent to advertising. Sometimes accompanied by an original thought. More frequently an opinion or complaint. Also, monsters.
There will almost certainly be typos.
Culture industries - TV, Film, Games, Music, Radio, Books and more - are defined by one thing - metrics. But who decides what metrics to use? Join me as I trace the odd, hidden histories of the way we measure audiences.
