If you make content, staying in touch with the latest research on audience behaviour and media habits is essential. But our latest research tells us that you’re all really busy. You’re bombarded with too much information and just need someone to show you where all the good stuff is really quickly.

This is Attention Matters, a newsletter about audience behaviour. Our mission is to help your content get the attention it deserves.

Each week we’ll share audience insights from the Storythings research team. We’ll also save you the trouble of reading all the latest reports by doing that for you. We’ll mine them for the most helpful information and summarise them using a variety of formats.

We’ll begin by publishing this newsletter once a week, every Wednesday.